Rivertown Brewing Brand Refresh
Strategic brand refresh for a craft brewery looking to expand distribution while maintaining their local craft identity.
The Challenge
After 8 years, Rivertown's original branding felt dated and inconsistent across their growing product line. They needed a cohesive visual system that could scale with distribution while preserving the authentic, handcrafted feel their loyal customers loved.
Our Solution
We evolved their brand with a refined logo that honored the original, a flexible label system that maintained consistency across beer styles, tap handle designs, and merchandise that customers actually wanted to wear. The refresh felt like a natural evolution, not a departure.
The Results
Secured distribution deals with 2 major grocery chains
Merchandise sales increased 200%
Brand recognition improved in blind consumer testing
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Project Details
Client
Rivertown Brewing Company
Category
Brand Refresh
Services
"They understood we didn't want to lose who we are. The new look is us, just grown up and ready for the big leagues."
Tom Richardson
Founder, Rivertown Brewing Company
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